VoIP Monitoring and the Super Bowl
February 04, 2013
By Steve Anderson
, Contributing TMCnet Writer
The Super Bowl is now a very recent – and for Ravens fans, a very pleasant – memory, but it will continue to be talked about for some time to make its presence known as what many consider the most All-American day of the year.
Thus, as a platform for top advertising, the Super Bowl ranks among the most widely seen events of the year, hosting the biggest, best and most highly anticipated million-dollar ads as a result. But good advertising alone is never truly enough in terms of marketing; good follow-up must also be executed, and measures were certainly in place this year to discover whether company websites could talk the talk and walk the walk. In other words, website monitoring of advertising companies was commenced this weekend to see if they could handle the rush of traffic that would certainly hit.
Keynote, a global leader in Internet and mobile cloud testing and monitoring, revealed last week that it would be leading the post-Super Bowl charge to figure out the resilience of websites across three different venues.
Naturally, Keystone will measure desktop performance, but moreover, it will be examining mobile performance and performance on a tablet platform. With millions of Americans who planned to interact and watch the game via mobile device, this is certainly a wise decision. Following the game, Keynote will be releasing a report about the metrics used in the study, as well as who the biggest winners were in the race to accommodate Web traffic across all three devices, as well as who lost.
This is reportedly the first time that such a monitoring task has been undertaken, and it makes quite a bit of sense to do so. While advertising draws in new customers and new users of services, it doesn't keep those customers with a company. What preserves customers is quality of service and perceived value. People stick with a company because it has value, so a company whose Web or mobile site is constantly crashing under the weight of an unusually high user load can't hope to keep people coming back.
While consumers are enjoying browsing all of these companies’ sites and expecting high quality of service, businesses are also regularly monitoring the quality of their communications – namely, VoIP. VoIP monitoring is proving to have increasing value in its own right, especially in business sectors where VoIP can often be necessary as a contact method. This makes the service extremely necessary to the continued operation, and more importantly, success, of the business as a whole.
With many companies paring back their IT departments in the wake of a soft economy, there’s unfortunately the increasing likelihood of critical failures that can't be easily responded to because the IT department is understaffed.
This has led several companies to outsource the monitoring functions on VoIP networks, ultimately allow them to take the focus off of network health and keep it more on performing those business functions that allow them to succeed.
The key, of course, is monitoring. Whether it's Keynote's monitoring to ensure websites can handle Super Bowl attention or keeping a VoIP network up and running, constant vigilance ensures the fastest and best response to problems. By implementing and relying on optimum monitoring services, companies will ensure a more rapid return to normal operating conditions, the kind that draws in – and keeps – customers.
To learn more about how you can benefit from VoIP monitoring today, click here.
Edited by Allison Boccamazzo