Startup Company Forges its Path in VoIP Space by Demonstrating Commitment to Voice Management
May 11, 2012
By Carrie Schmelkin
, TMCnet Web Editor
VoIP telephony startup company KeKu may still be in the beta stage but the company is already eager to hit the ground running in the VoIP space and set itself apart from the competition thanks to its commitment to stellar voice quality.
Ready to come out of its beta stage, KeKu is reportedly analogous to services like Rebtel (News - Alert) and Skype as it centers upon providing cheap international phone calls, free calls between users and unparalleled voice management and quality. Its distinguishing characteristic, however, is that the VoIP company places a strong emphasis on what it likes to call “any-to-any” calling than most of its competitors, meaning that you can use it to make calls from your landline, mobile phone or the company’s free Android (News - Alert) or iOS apps to call any phone number in the world.
According to industry experts, one feature of the service that consumers might be buzzing about soon is that KeKu allows you to set up local numbers in over 40 countries and then assign them to your international contacts. In fact, the company has a patent for this technology. Because of this capability, users can tap their landline or mobile phone to call a local number they have assigned to a given contact and then have KeKu automatically connect this call to the international number.
This sounds and awful lot like Skype (News - Alert), you might be thinking. However, Skype – one of the more dominant VoIP telephony platforms out there – only provides this service in 23 countries.
The company is also making some noise around its proprietary routing system, a system that is centered upon providing the highest possible call quality by making sure that calls are always routed based on network quality. KeKu’s CEO Manilo Carrelli emphasized that he wants the company to be comparable to a “Swiss Army Knife of calling,” which explains KeKu’s focus on a global market and support for good old landlines.
The company signed up over 400,000 subscribers worldwide during its beta phase.
Another company that is committed to voice quality is Tone Software (News - Alert) – a leading provider of voice management software. And recently the company earned some extra bragging rights as the company discovered that its ReliaTel VoIP and UC management solution was rated compliant with key small to midsize collaboration solutions from Avaya (News - Alert), a provider of business collaboration systems, software and services.
Tone’s voice management solution is a comprehensive service assurance platform that is catered toward the managed service provider and enterprise to help them proactively manage VoIP QoS, SIP Trunks, and UC network performance to meet their service level agreements, increase operations efficiency, lower costs, and drive higher communications ROI. As of today, the application is compliance-tested by Avaya for compatibility with Avaya IP Office 8.0, using the Avaya IP Office SNMP interface to collect, store, and present alarm information through the ReliaTel alarm monitoring screen.
Edited by Amanda Ciccatelli