Voice Management Company Tone Software Remains a True Best Friend Thanks to Partner Program
April 30, 2012
By Carrie Schmelkin
, TMCnet Web Editor
We all get by with a little help from our friends and in the case of technology innovators those “friends” are very often partners. One company that certainly knows a thing or two about being a good friend is Tone Software (News - Alert), a provider of voice management software.
And for Tone Software, one way it keeps emerging as a faithful friend of the industry is through its Business Partner Program, a program that was designed to provide business development resources and co-marketing services to MSPs, integrators, resellers, and channel partners that are reselling or utilizing Tone’s ReliaTel VoIP and UC Management technology to deliver managed services to their client base.
“The Partner Program is designed to accelerate the success of partners by providing key services and materials that help them: build and sustain service revenue and a competitive edge; increase their visibility in their target market through joint co-marketing activities; expedite their ‘go-to-market’ process with rebrand-able sales tools and resources; and provide relevant technology expertise to support and ensure their sales effectiveness, and assist them in successfully deploying solutions for their clients,” Tracey Whitney, director of marketing at Tone Software, told TMCnet.
To become a ReliaTel Business Partner, ReliaTel MSPs, VARs, and integrators simply have to request membership. The partner program is offered as a value-added benefit of the business relationship with Tone Software.
Those that do join the program enjoy a multitude of benefits including pre-sales and post-sales engineering support, brand-able sales materials, and joint co-marketing services including: joint media announcements and coverage; joint press and news releases; partner logo, overview, hyperlinks on ReliaTel BPP Web page; service and technology case studies; inclusion as partner spotlight in email blasts; and access to technology experts for both pre-sales and post-sales support.
“The ReliaTel Partner program helps increase the partners’ bandwidth to execute their sales and marketing strategies by providing additional support to their sales staff as they engage specific clients and that client’s voice infrastructure,” Whitney said. “Tone-provided technical expertise is also available to partners that may not have internal resources available, which helps better position them to win that business deal.”
While the voice management company can always count on its latest innovations to further distinguish itself in the marketplace – especially with its recently unveiled ReliaTel Management Solution 4.0 Release – the partner Plus program further increases Tone Software’s competitive edge.
“Tone is committed to helping our partners consistently achieve and sustain higher revenues, while also enhancing the overall satisfaction of their clients,” Whitney said. “The success of our partners directly contributes to Tone’s success.”
“Tone’s ReliaTel VoIP and UC Management solution forms the cornerstone of our partner relationships, and the new ReliaTel 4.0 release is particularly beneficial to our MSP partners,” she added. “The ReliaTel 4.0 advanced dashboards are designed to reduce the overhead costs associated with managing client’s voice and data networks, and reducing overhead costs means better profit margins for the MSP bottom line. Further, ReliaTel enables MSPs and integrators to provide client-specific management views to each client through a branded portal that showcases the value the MSP/Integrator is delivering to that client.”
Edited by Jamie Epstein